Left: The world's first street collection in Manchester for the RNLI in 1891. Right: Modern day RNLI fundraisers.Photo: (on the right) RNLI/Mike Lavis
Left: The world's first street collection in Manchester for the RNLI in 1891. Right: Modern day RNLI fundraisers.

As a former journalist and parliamentary reporter, Richard Lewis was well aware of the potent power of publicity.

In the preface to his history of the RNLI (see below), Lewis noted that:

'It is difficult to over-estimate the immense assistance rendered to this Institution by the Press during the last twenty-five years. Some most thrilling and instructive articles have appeared in all classes of publications and newspapers on its great work, which threw a sunlight on its renewed labours, and which attracted the attention of the public, although at first slowly, yet surely.'